Furano, Hokkaido in July

Furano, Hokkaido in July: The Lavender Capital of Japan You’ve Probably Never Heard Of (Until Now)

If you’ve been scrolling travel inspiration lately, you’ve probably noticed Hokkaido popping up everywhere this July. And honestly? It deserves the hype. While most of Japan is sweating through brutal summer humidity, Hokkaido — the country’s northernmost island — stays cool, green, and ridiculously photogenic. And right in the middle of it, in a quiet…

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